Neven Mrgan went to see Django Unchained, and came home with a story:
You read that right. The theater showed no house ads, no local ads, no previews for TV shows, no featurettes, no trailers. At 7:45 PM, the advertised screening time, they showed the movie we came to see.
Even at the Alamo Drafthouse, I’ve never had the privilege of paying for a movie and skipping all of the junk (although to the Drafthouse’s credit, they come close).
But we already know why this doesn’t happen: advertisers are willing to pay theaters more to show us ads than we would pay not to see them.