The Verge’s Chris Welch writes about how a band gamed Spotify:
Vulfpeck’s latest album Sleepify is a completely silent recording composed of tracks that are each a half-minute in length. (Users must listen to a song for at least 30 seconds before Spotify counts it as a proper “play.”)
Upon its release last month, the band asked fans to stream Sleepify continuously at night as they slept, hoping the coordinated effort could morph Spotify’s less-than-a-cent royalty rate into something lucrative. And it actually worked: according to Vice, Vulfpeck earned around $20,000 in royalties from the album.